SPECIAL Online Training for Accountants: 

3 PROVEN Strategies to Get High-Value Accounting & Advisory Clients... (Even if You're Working 70-Hours a Week & Feel There's "No time for marketing")

Learn the same strategies Darren & Richard used to grow RightWay (Xero's founder's accounting practice) by 400%... and start getting clients who happily pay you what you're worth!


Webinar Starting Soon

Webinar is Thursday 5th Septermber at 1pm Sydney/Melbourne


* Seats limited to 100 spots.

"Finally, a webinar for accountants that actually taught me something new."  

– Scott Kay, Integrity Plus Accounting

Your Hosts: Richard & Darren

In This SPECIAL Training, You Will Learn...

  • 3 PROVEN strategies to attract 3-5 new accounting clients every month – WITHOUT selling. (The first one ALONE grew Gavin Waring's firm by $400K!)

  • How to command premium pricing without losing clients (STOP being beaten down by price sensitive clients – this is your path to increased capacity, higher profits and more respect).  


  • How to build an automated “Client Pipeline” using Facebook™. (The same simple process Richard uses to generate 18,000 leads... and $1.4M in revenue… EVERY year.)  

  • How to unleash a flood of high-quality referrals with 4-hours of extra “work” per quarter. (You’ll learn the maths – and strategy – to turn $2,000 clients into exponential growth!)  

  • The offer-making strategy STOLEN from McDonalds, Apple, Microsoft and Qantas that will quickly MULTIPLY your bottom line.

  • 8 proven ways you can add VALUE to your accounting services and command higher prices, without "price resistance". (Up to 30% of clients are secretly begging for this stuff… ignore it and leave huge slabs of money on the table).  

  • How to communicate your value so dream clients sign. (Other accountant’s “compliance clients” will become YOUR advisory goldmines!)  

  • How to attract a steady stream of quality leads online... using the “pebble” in your prospect’s shoe. (When you have this simple 5-step “funnel”, new leads are just a click away.)  

  • And much more.  
Reserve Your Spot Now

These Are Strategies That Actually Work for Accountants in the REAL World... even those who are stuck IN thier busine

"We have had a healthy growth in ongoing clients... (About a 20% lift in the last 6 months). As someone who thought he knew it all, it's nice to reminded that I don't."

Gavin Waring, Your Business Angles

RightWay grew by a massive 400% over 2 years on Darren's watch. I would definitely recommend his involvement in any professional services, business development environment. 

Greg Sheehan, Former CEO and Co- Founder of RightWay

"I applied the ARMed principles from "packaging and pricing" for a prospect in my first month and they signed the engagement letter for $25k/year fee. 12 months on and I am now completing by best year ever!"

Grant McCarthy, McCarthy & Co Accountants

"I am landing new clients weekly, so I need to touch base back with the Armedin30days program as it is clearly working! :)"  

  Winnie Whately, Whatelt Accounting

"Already have 8 leads from starting last night... for only $31.94"

Mark Newman, MJN Accounting

Meet Your Hosts, Richard & Darren ... 

Richard Petrie 

Richard is a former cricket pro turned marketing coach, author and entrepreneur.  

Since hanging up the bat (and after playing against the likes of Allan Border, Mark Waugh and Merv Hughs!), he's spent 13 years helping accountants to grow their practices. 

(People like Gavin Waring, who grew his business by over $400K in the first year working with Richard!)  

He’s now an in-demand marketer, author, speaker and entrepreneur who's worked with Deloitte, ANZ, RightWay, BDO, Air New Zealand – to name a few.  

Darren Eagle 

Darren is the master marketer responsible for helping RightWay' become the fastest growing accounting firm in Australaisia.  

Between 2014 and 2017, he used many of the strategies he learned from Richard to go from struggling marketer – burning money on flyers, Adwords etc – to helping grow the company by 400%. 

(During that period RightWay was generating over 300 meetings and 145 new clients per month!)

Now, Richard and Darren work together to help accountants grow their practices, while enjoying more freedom and having more fun!