If you really want to start attracting high value clients who pay more and refer other high value clients then you need to address three critical areas of your marketing...
When you price by the hour you end up providing services for free and your clients never appreciate your true worth. When you price your services correctly and bundle your products effectively, potential clients can immediately see the value in what you bring.
Relying on random referrals is like not having a fuel gauge and just hoping you have enough gas or that someone will randomly fill it up for you. Having a systematic referral system means you can actually predict and control the volume and quality.
Telling everyone you are an accountant/advisor and then listing all your services does not attract high quality clients. Because this is the same message as every other accountant. How appealing would a cafe be if the menu just listed how long they had been open and that they cooked and prepared food, delivered to your table and also offered drinks?
"We have just completed our 2nd campaign, at present we have a 10 fold ROI and growing" - Brad Gunn, Vault Group, Brisbane
"We have had healthy growth over the last 6 months and the traction we are recieving with new clients is done by "bundling" our product, SCREAMING the difference - this has has had a big part to play (About a 20% lift in the last 6 months). - Gavin Waring, Your Business Angels, Melbourne
What Richard will share with you has previously only been taught to our clients, but now he is going to share some of these gold nuggets with you that will enable you to build a client attraction system that is easy to manage and is guaranteed to get results!
"Selling makes us look cheap and drives the best clients away, Richard Petrie’s ‘invisible selling systems’ subtly attract the best clients while positioning accountants like me as the ‘In Demand' expert".
"This is very different to anything you have ever been taught before. You will not learn his stuff anywhere else!"
David Femia, Femia Accountants
"Time is a valuable recourse in our line of work and having a system that consistently delivers me high value leads in the back ground while I deliver what I do best can not be praised enough".
The most advantagous part about Richards teachings is that these strategies can be turned off and on like a tap and are simple to manage."
Cameron McGregor - McGregor Bailey Advisors
"I absolutely loved this webinar and cannot speak highly enough of the value and wealth of information Richard & Darren share during the presentation."
"Most webinars are 60 minutes of the hosts telling you their story followed by 10 minutes of vague education - these guys do the opposite and definitely over deliver!"
Scott Kay - Integrity Plus Accountants
YOU WILL LEAVE THIS WEBINAR UNDERSTANDING:
✅ Why traditional marketing does not work for you - (It has nothing to do with where you advertise)
✅ How to change your message so that your audience instantly separates you from the competition and starts chasing you.
✅ A Referral Strategy that will quadruple the quality leads you get and also systemise them so you can predict when they come in.
✅ Examples of what successful pricing and packaging looks like and why you should stop using industry terms like "Tax Planning" Immediately!
✅ Live examples of accounting firms who have adopted these strategies after attending this webinar and the results they are getting.
This is a live online event. You only have one chance to join us LIVE. We start in. . .
...and Creator of the"FISH Client Attraction System For Accountants"
Former International Cricketer, Richard has been helping accountants around the world for over 12 years by sharing his experience on how to attract leads and convert them into high paying advisory clients.
Richard is the author of What To Do If Your Marketing Sucks and is regularly sought after as a guest speaker at corporate events.
Richard has spent years studying the psychology of how and why people buy and in this webinar he will show you exactly what works and why.
You will love what he has to say.
All Attendees Will Be Sent The Client Attraction Success Pack!
The Client Attraction Pack Is Just For Accountants And Includes:
Darren is a highly respected sales mentor and coach in the accounting industry who specialises in coaching accountants how to sell, without being'salesy'.
Between April 2014 and May 2016 Darren worked inside what became the fastest growing accounting firm in Australasia (at the time) as their Head Of Sales Coaching & Marketing.
During that time the company celebrated a 400% lift in client growth and went from a staff of 18 to 80.
Darren was a guest presenter at the 2015 Marketing Summit in Auckland and has spent the last 5 years studying automation and integration technology to help accountants scale quickly.